Human Capital

Loss Aversion (The Brainy Business)

In her podcast, The Brainy Business, Melina Palmer explores a foundational concept in Behavioral Economics - and a MUST for anyone who works in HCM, Change Management or just wants to persuade anyone to do anything. That concept is Loss Aversion - the idea that human beings value those things we lose twice as much as that which we gain.

The Brainy Business - Loss Aversion

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